Mar 1
Mar 1

Don’t Get Lost in a Launch

How to Create a Consumer Centric Website  Launching a website is no small task. From coding and design to actually filling the pages with content, it can be easy to get lost in translation. Yes, it might be a little scary, BUT it is of the utmost importance to have a kick ass website. People […]

  Read more
Mar 1
Mar 1

Tiny Tweaks That Will Give your Blog a HUGE Boost

  It is so important for businesses and non-profits of all types and sizes to begin blogging. Blogging strengthens your website from an SEO, content marketing, and customer service perspective. However, with so much content hitting the web every second of every day, it’s not just important to write blogs – but also to write […]

  Read more
Dec 0
Dec 0

Blogging – The New SEO

SEO, for those of you who don’t know, stands for Search Engine Optimization. SEO is the organic method to improve your presence on search engines. It is Google’s goal to make searching online the most pleasant experience for users like you and me. In the past several years, optimizing SEO is something companies would pay for. […]

  Read more
Dec 0
Dec 0

What is Content Marketing?

Content marketing is what we do. Under the expansive digital marketing umbrella is a specialty called content marketing. But what does that mean? The Content Marketing Institute defines content marketing: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, […]

  Read more
Nov 0
Nov 0

Lunch + Learn: Blogging Basics by Jessa Hochman

So…we presented about blogging, and now we’re blogging about presenting. On Thursday, November 17th,  our founder/owner Jessa Hochman presented at LaunchHouse on blogging basics. LaunchHouse is a business incubator located in Highland Heights. The host Lunch + Learns at their interactive space to help those within their community learn about varying topics. LaunchHouse asked Jessa to come […]

  Read more
Aug 1
Aug 1

What’s the Difference Between a Community, Social Media, and Reputation Manager?

Whether you’re looking to hire, or looking for a job, it is important to know and understand what different job titles mean. In the digital realm, there are so many functions that the lines can blur a bit between job functions. Marketing professionals often wear many hats – but role definition is important for balance […]

  Read more
Aug 2
Aug 2

The Craziest, Most Unbelievable Grammar Rules EVER.

Forget Trump and Hillary, the Montagues and Capulets, the Hatfields and McCoys, there’s no better debate than a grammar debate. Grammar nerds like me cringe when sentences end with prepositions, when writers dare use like as a conjunction, and have definitive answers to the always-present Oxford comma question. Grammar will always be an ongoing, internal, and external debate amongst writers, especially […]

  Read more
Aug 0
Aug 0

How To: Begin Building a Blog for Business

Starting a blog can seem like a daunting task, but it really doesn’t have to be. If you have a good idea, go ahead and start writing. Don’t cramp your creative style! But there is so much more to a blog than a great idea, although that is what it takes to start. Here we […]

  Read more
Jul 1
Jul 1

How Adding a Blog to Your Website Can Help Drive Your Business

If your business isn’t getting as much attention as you would like it to, or if you’re just looking for ways to increase the diversity of your social media following, adding a blog to your website may be the answer. Blogging is becoming an extremely popular way of marketing, and it positions your business as a […]

  Read more
Jul 0
Jul 0

Unknown Social Media Hints to Help Your Business

Whether you are a millennial, born in the digital age, or a baby-boomer business owner, there’s always something new to learn about social media and digital marketing. Social media is an ever-changing game that has new capabilities and features released practically daily. There is no way to keep up with everything – no matter how tech […]

  Read more