Jan 1
Jan 1

A Fresh Take on Negative Comments

It happens to all brands: negative comments or reviews in a public, online forum. We wanted to provide some graceful ways to respond that help minimize any online backlash. Research the Situation Before responding to any negative comments, first check the facts. Did a waiter really drop a tray of food all over someone? Did […]

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Dec 0
Dec 0

Social Media Resolutions for a Fresh 2018

As we get ready to ring in 2018, it’s the time to make resolutions. You might have some personal ones you’d like to make, but it’s also a great time to make some resolutions for your business’ social media pages as well.     Not sure where to start? Here are some suggestions: Create an […]

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Mar 1
Mar 1

Tiny Tweaks That Will Give your Blog a HUGE Boost

  It is so important for businesses and non-profits of all types and sizes to begin blogging. Blogging strengthens your website from an SEO, content marketing, and customer service perspective. However, with so much content hitting the web every second of every day, it’s not just important to write blogs – but also to write […]

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Jan 1
Jan 1

2017 Social Media Bucket List

Social media is here to stay, but there are many ways to keep it exciting and engaging. Social media platforms are ever-changing with new features appearing what seems like weekly, it’s exciting to try new things. With the increasing popularity of features like live streaming on social media (see #2), it’s time to embrace these […]

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Aug 1
Aug 1

What’s the Difference Between a Community, Social Media, and Reputation Manager?

Whether you’re looking to hire, or looking for a job, it is important to know and understand what different job titles mean. In the digital realm, there are so many functions that the lines can blur a bit between job functions. Marketing professionals often wear many hats – but role definition is important for balance […]

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Aug 0
Aug 0

How To: Begin Building a Blog for Business

Starting a blog can seem like a daunting task, but it really doesn’t have to be. If you have a good idea, go ahead and start writing. Don’t cramp your creative style! But there is so much more to a blog than a great idea, although that is what it takes to start. Here we […]

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Jul 1
Jul 1

How Adding a Blog to Your Website Can Help Drive Your Business

If your business isn’t getting as much attention as you would like it to, or if you’re just looking for ways to increase the diversity of your social media following, adding a blog to your website may be the answer. Blogging is becoming an extremely popular way of marketing, and it positions your business as a […]

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Jul 0
Jul 0

Unknown Social Media Hints to Help Your Business

Whether you are a millennial, born in the digital age, or a baby-boomer business owner, there’s always something new to learn about social media and digital marketing. Social media is an ever-changing game that has new capabilities and features released practically daily. There is no way to keep up with everything – no matter how tech […]

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Jun 0
Jun 0

Wake Up to Fresh Content Marketing

Today, small businesses have to be creative if the want to be noticed by consumers. In this tech and social media driven world, small businesses need to change the way they are trying to reach their targeted market by publishing less sales pitches, and more content that can help or guide the consumer. That’s what […]

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Jun 0
Jun 0

3 Summer Social Media Tips

  The sun has emerged, school kids are running wild in the streets, and you can hear “The Entertainer” blaring from the ice cream trucks that patrol the streets all day long; it must be summer. During the summer months, while everyone’s out enjoying the beautiful weather, it may be hard to keep consumers concerned […]

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