Dec 0
Dec 0

Utilizing Bloggers to Market Your Non-Profit

As we told you, utilizing bloggers and other social media influencers is a great choice for any business, but this can be a particularly effective strategy for non-profits. Marketing through bloggers is cost-effective and brings an authenticity that can sometimes be difficult to achieve in non-profit marketing. Marketing through bloggers often involves an exchange of […]

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Nov 1
Nov 1

The Business Boosting Power of Bloggers

You’re looking to promote your new business, new product, or upcoming event. Maybe you’ve heard about blogger or influencer outreach, but aren’t sure where to or even if you should start… Using bloggers or other social media influencers help increase your brand awareness, by exposing your business to a new crop of social media users. […]

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Mar 1
Mar 1

Don’t Get Lost in a Launch

How to Create a Consumer Centric Website  Launching a website is no small task. From coding and design to actually filling the pages with content, it can be easy to get lost in translation. Yes, it might be a little scary, BUT it is of the utmost importance to have a kick ass website. People […]

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Mar 1
Mar 1

Tiny Tweaks That Will Give your Blog a HUGE Boost

  It is so important for businesses and non-profits of all types and sizes to begin blogging. Blogging strengthens your website from an SEO, content marketing, and customer service perspective. However, with so much content hitting the web every second of every day, it’s not just important to write blogs – but also to write […]

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Dec 0
Dec 0

Blogging – The New SEO

SEO, for those of you who don’t know, stands for Search Engine Optimization. SEO is the organic method to improve your presence on search engines. It is Google’s goal to make searching online the most pleasant experience for users like you and me. In the past several years, optimizing SEO is something companies would pay for. […]

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Dec 0
Dec 0

What is Content Marketing?

Content marketing is what we do. Under the expansive digital marketing umbrella is a specialty called content marketing. But what does that mean? The Content Marketing Institute defines content marketing: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, […]

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Nov 0
Nov 0

Lunch + Learn: Blogging Basics by Jessa Hochman

So…we presented about blogging, and now we’re blogging about presenting. On Thursday, November 17th,  our founder/owner Jessa Hochman presented at LaunchHouse on blogging basics. LaunchHouse is a business incubator located in Highland Heights. The host Lunch + Learns at their interactive space to help those within their community learn about varying topics. LaunchHouse asked Jessa to come […]

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Oct 1
Oct 1

The Five Most Remarkable and Marketable Bravolebrities

Here at Citrus, we write a lot. Content marketers have to become word-ninjas and use context in order to translate what our clients are trying to sell to people who are unfamiliar with any given industry’s technical jargon. Writing using context allows whatever it is our client is selling to be consumable by either the general public or the business’s […]

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Aug 2
Aug 2

The Craziest, Most Unbelievable Grammar Rules EVER.

Forget Trump and Hillary, the Montagues and Capulets, the Hatfields and McCoys, there’s no better debate than a grammar debate. Grammar nerds like me cringe when sentences end with prepositions, when writers dare use like as a conjunction, and have definitive answers to the always-present Oxford comma question. Grammar will always be an ongoing, internal, and external debate amongst writers, especially […]

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Aug 0
Aug 0

How To: Begin Building a Blog for Business

Starting a blog can seem like a daunting task, but it really doesn’t have to be. If you have a good idea, go ahead and start writing. Don’t cramp your creative style! But there is so much more to a blog than a great idea, although that is what it takes to start. Here we […]

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