Dec 0
Dec 0

Social Media Resolutions for a Fresh 2018

As we get ready to ring in 2018, it’s the time to make resolutions. You might have some personal ones you’d like to make, but it’s also a great time to make some resolutions for your business’ social media pages as well.     Not sure where to start? Here are some suggestions: Create an […]

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Mar 1
Mar 1

Tiny Tweaks That Will Give your Blog a HUGE Boost

  It is so important for businesses and non-profits of all types and sizes to begin blogging. Blogging strengthens your website from an SEO, content marketing, and customer service perspective. However, with so much content hitting the web every second of every day, it’s not just important to write blogs – but also to write […]

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Jan 1
Jan 1

2017 Social Media Bucket List

Social media is here to stay, but there are many ways to keep it exciting and engaging. Social media platforms are ever-changing with new features appearing what seems like weekly, it’s exciting to try new things. With the increasing popularity of features like live streaming on social media (see #2), it’s time to embrace these […]

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Dec 0
Dec 0

Blogging – The New SEO

SEO, for those of you who don’t know, stands for Search Engine Optimization. SEO is the organic method to improve your presence on search engines. It is Google’s goal to make searching online the most pleasant experience for users like you and me. In the past several years, optimizing SEO is something companies would pay for. […]

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Dec 0
Dec 0

What is Content Marketing?

Content marketing is what we do. Under the expansive digital marketing umbrella is a specialty called content marketing. But what does that mean? The Content Marketing Institute defines content marketing: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, […]

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Aug 1
Aug 1

What’s the Difference Between a Community, Social Media, and Reputation Manager?

Whether you’re looking to hire, or looking for a job, it is important to know and understand what different job titles mean. In the digital realm, there are so many functions that the lines can blur a bit between job functions. Marketing professionals often wear many hats – but role definition is important for balance […]

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Aug 0
Aug 0

How To: Begin Building a Blog for Business

Starting a blog can seem like a daunting task, but it really doesn’t have to be. If you have a good idea, go ahead and start writing. Don’t cramp your creative style! But there is so much more to a blog than a great idea, although that is what it takes to start. Here we […]

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Jul 1
Jul 1

What ‘Game of Thrones’ Teaches Us About Life, Business and Marketing

If you’re anything like the majority of Americans, you’re totally, obnoxiously, insanely crazy about the HBO epic fantasy, Game of Thrones. The show slays when it comes to popularity. The HBO hit series is coupled in with Friends, Breaking Bad, The X-Files and Seinfeld on the Hollywood Reporter’s, “Hollywood’s 100 Favorite TV Shows Of All Time.” […]

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Jul 1
Jul 1

How Adding a Blog to Your Website Can Help Drive Your Business

If your business isn’t getting as much attention as you would like it to, or if you’re just looking for ways to increase the diversity of your social media following, adding a blog to your website may be the answer. Blogging is becoming an extremely popular way of marketing, and it positions your business as a […]

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Jun 0
Jun 0

3 Summer Social Media Tips

  The sun has emerged, school kids are running wild in the streets, and you can hear “The Entertainer” blaring from the ice cream trucks that patrol the streets all day long; it must be summer. During the summer months, while everyone’s out enjoying the beautiful weather, it may be hard to keep consumers concerned […]

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