A FRESH Take on Fall Flavors
It’s November. We’re in the heart of fall and we’re loving it! Sweater weather, apple picking, pumpkins, leaves changing, and THANKSGIVING. Oh, and did we mention fall food? Let’s be honest – fall flavors like pumpkin, cinnamon, apple, and cranberry are beyond tasty. But as we drift further and further away from summer, we’ve also … Continued
Citrus Hearts AHA
Citrus Social works with the American Heart Association on a lot of events, promotions, and campaigns, and now it’s time for the big, flashy, fancy event, Heart Ball! 2017 is the first year we are helping with Heart Ball, and we couldn’t be more excited. Similar to our work for Go Red For Women, we … Continued
Organic Values Keep Citrus Grounded
Back when I didn’t work for myself, I worked with plenty of incredible people who taught me so much. I have learned the importance of investing in comprehensive company values as a business owner because it undoubtedly helps employees, vendors and even clients realize where a business owner’s heart and brain meet. Values represent … Continued
Don’t Get Lost in a Launch
How to Create a Consumer Centric Website Launching a website is no small task. From coding and design to actually filling the pages with content, it can be easy to get lost in translation. Yes, it might be a little scary, BUT it is of the utmost importance to have a kick ass website. People … Continued
Tiny Tweaks That Will Give your Blog a HUGE Boost
It is so important for businesses and non-profits of all types and sizes to begin blogging. Blogging strengthens your website from an SEO, content marketing, and customer service perspective. However, with so much content hitting the web every second of every day, it’s not just important to write blogs – but also to write … Continued
Super Bowl Ad Showdown – When Marketers Talk
Yesterday, Citrus Social went downtown to convene with fellow marketers to talk about the only important thing about the Super Bowl…the commercials. The American Marketing Association Northeast Ohio Chapter held a commercial showdown at the swanky new Schofield Hotel in Downtown Cleveland. The event featured a 16-commercial bracket and three panelists to lead the discussion. … Continued
If Your Zodiac Sign was a TV Character
While I don’t take it too seriously, it’s super fun to learn about astrology. It’s not that I necessarily believe the stars line up perfectly with reality, but I think knowing a little bit about it makes for great conversations and getting to know others on a deeper level. It’s a fun hobby that … Continued
Citrus Social Goes Red
Citrus Social is going red in February for Heart Month. We started working with the Cleveland chapter of American Heart Association in October, and we have LOVED every minute of it. Here are some projects we’re working on: #ClevelandGoesRed Blogger Outreach We coordinated blogger outreach centered around the Go Red For Women Health Expo and … Continued
2017 Social Media Bucket List
Social media is here to stay, but there are many ways to keep it exciting and engaging. Social media platforms are ever-changing with new features appearing what seems like weekly, it’s exciting to try new things. With the increasing popularity of features like live streaming on social media (see #2), it’s time to embrace these … Continued
The Silliest Moments from the 2017 Golden Globes
While they do promote some self-indulgence, narcissism and competition, there is something timeless, tasteful and glamorous about awards shows. Showbiz is as American as apple pie. Awards shows give us normal people the opportunity to watch actors and actresses step out of character, get dolled up and hang out with their equally glamorous friends. You … Continued
What is Content Marketing?
Content marketing is what we do. Under the expansive digital marketing umbrella is a specialty called content marketing. But what does that mean? The Content Marketing Institute defines content marketing: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, … Continued
Blogging – The New SEO
SEO, for those of you who don’t know, stands for Search Engine Optimization. SEO is the organic method to improve your presence on search engines. It is Google’s goal to make searching online the most pleasant experience for users like you and me. In the past several years, optimizing SEO is something companies would pay for. … Continued
Lunch + Learn: Blogging Basics by Jessa Hochman
So…we presented about blogging, and now we’re blogging about presenting. On Thursday, November 17th, our founder/owner Jessa Hochman presented at LaunchHouse on blogging basics. LaunchHouse is a business incubator located in Highland Heights. The host Lunch + Learns at their interactive space to help those within their community learn about varying topics. LaunchHouse asked Jessa to come … Continued
XOXO, A Millennial Content Marketer
Avery here. GG was on air from 2007-2012 – I was in high school from 2007-2011 and extremely devoted to the scandalous lives of Manhattan’s elite. Watching the show back then, I was enamored with the clothing, elaborate lifestyle, and the hot and heavy relationships. Today, I can still obsess over all of those things … Continued
The Five Most Remarkable and Marketable Bravolebrities
Here at Citrus, we write a lot. Content marketers have to become word-ninjas and use context in order to translate what our clients are trying to sell to people who are unfamiliar with any given industry’s technical jargon. Writing using context allows whatever it is our client is selling to be consumable by either the general public or the business’s … Continued