Author: Jessa Hochman

XOXO, A Millennial Content Marketer

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Avery here. GG was on air from 2007-2012 – I was in high school from 2007-2011 and extremely devoted to the scandalous lives of Manhattan’s elite. Watching the show back then, I was enamored with the clothing, elaborate lifestyle, and the hot and heavy relationships. Today, I can still obsess over all of those things … Continued

The Five Most Remarkable and Marketable Bravolebrities

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Here at Citrus, we write a lot. Content marketers have to become word-ninjas and use context in order to translate what our clients are trying to sell to people who are unfamiliar with any given industry’s technical jargon. Writing using context allows whatever it is our client is selling to be consumable by either the general public or the business’s … Continued

Citrus Social Upcoming Events

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With so many exciting things happening at Citrus Social we wanted to give you a source with all the up-to-date information on our most exciting events! Here’s what we have coming up: Upcoming Events: Heart Ball Join us for the 2017 Heart Ball. Did you know that heart disease is the leading cause of death for … Continued

Fashion Flash: Citrus Social in The Plain Dealer

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Our CEO, Jessa, was recently featured in The Plain Dealer’s Fashion Flash. Featured on Cleveland.com, Jessa showcased her love for fashion, and what fashion means to her. “My style is a group effort. I’ve learned so much from others with great style. People will say I’m Boho-chic, but I also like hyper-girly looks. I like … Continued

The Craziest, Most Unbelievable Grammar Rules EVER.

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Forget Trump and Hillary, the Montagues and Capulets, the Hatfields and McCoys, there’s no better debate than a grammar debate. Grammar nerds like me cringe when sentences end with prepositions, when writers dare use like as a conjunction, and have definitive answers to the always-present Oxford comma question. Grammar will always be an ongoing, internal, and external debate amongst writers, especially … Continued

Can Updated Emojis Encourage Social Change?

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This week, Apple and Google announced that they will be making some major changes to our coveted collection of emojis. The updates seem to respond directly to many social and political issues, dealing with gender stereotypes, sexism, gun violence and bullying. Sitting here at Citrus Social, we’re having a hard time wrapping our heads around whether … Continued

How To: Begin Building a Blog for Business

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Starting a blog can seem like a daunting task, but it really doesn’t have to be. If you have a good idea, go ahead and start writing. Don’t cramp your creative style! But there is so much more to a blog than a great idea, although that is what it takes to start. Here we … Continued

The List of the Most Badass Bravolebrities

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When thinking about a list for the top Bravolebrities you have to think how you define those stars on top. We could EASILY put together a list of the most dramatic, largest hot messes, etc., etc. (maybe we’ll do that too). But as an aspiring businesswoman I have to look at the top, most badass, … Continued

What ‘Game of Thrones’ Teaches Us About Life, Business and Marketing

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If you’re anything like the majority of Americans, you’re totally, obnoxiously, insanely crazy about the HBO epic fantasy, Game of Thrones. The show slays when it comes to popularity. The HBO hit series is coupled in with Friends, Breaking Bad, The X-Files and Seinfeld on the Hollywood Reporter’s, “Hollywood’s 100 Favorite TV Shows Of All Time.” … Continued

How Adding a Blog to Your Website Can Help Drive Your Business

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If your business isn’t getting as much attention as you would like it to, or if you’re just looking for ways to increase the diversity of your social media following, adding a blog to your website may be the answer. Blogging is becoming an extremely popular way of marketing, and it positions your business as a … Continued

Unknown Social Media Hints to Help Your Business

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Whether you are a millennial, born in the digital age, or a baby-boomer business owner, there’s always something new to learn about social media and digital marketing. Social media is an ever-changing game that has new capabilities and features released practically daily. There is no way to keep up with everything – no matter how tech … Continued

Lessons Learned While Loving The Office

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If you’ve ever watched The Office you know one thing…they don’t get too much work done. It is glaringly obvious, and Jim even points it out using a well-formed pie chart, that Michael (the boss) spends most of his time procrastinating, distracting others, and last but (definitely) least critical thinking. Although the Dunder Mifflin Scranton … Continued

Wake Up to Fresh Content Marketing

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Today, small businesses have to be creative if the want to be noticed by consumers. In this tech and social media driven world, small businesses need to change the way they are trying to reach their targeted market by publishing less sales pitches, and more content that can help or guide the consumer. That’s what … Continued