The Citrus Blog

How we Painted Cleveland Red on Wear Red Day

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We’ve told you before about the power of marketing through bloggers and social media influencers, especially for non-profit organizations. That power was on full display recently at the Cleveland American Heart Association‘s Go Red for Women luncheon.   Citrus Social selected a powerhouse group of female bloggers to help promote the event and post from … Continued

A Fresh Take on Negative Comments

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It happens to all brands: negative comments or reviews in a public, online forum. We wanted to provide some graceful ways to respond that help minimize any online backlash. Research the Situation Before responding to any negative comments, first check the facts. Did a waiter really drop a tray of food all over someone? Did … Continued

Social Media Resolutions for a Fresh 2018

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As we get ready to ring in 2018, it’s the time to make resolutions. You might have some personal ones you’d like to make, but it’s also a great time to make some resolutions for your business’ social media pages as well.     Not sure where to start? Here are some suggestions: Create an … Continued

Utilizing Bloggers to Market Your Non-Profit

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As we told you, utilizing bloggers and other social media influencers is a great choice for any business, but this can be a particularly effective strategy for non-profits. Marketing through bloggers is cost-effective and brings an authenticity that can sometimes be difficult to achieve in non-profit marketing. Marketing through bloggers often involves an exchange of … Continued

The Business Boosting Power of Bloggers

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You’re looking to promote your new business, new product, or upcoming event. Maybe you’ve heard about blogger or influencer outreach, but aren’t sure where to or even if you should start… Using bloggers or other social media influencers help increase your brand awareness, by exposing your business to a new crop of social media users. … Continued

A FRESH Take on Fall Flavors

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It’s November. We’re in the heart of fall and we’re loving it!  Sweater weather, apple picking, pumpkins, leaves changing, and THANKSGIVING. Oh, and did we mention fall food? Let’s be honest – fall flavors like pumpkin, cinnamon, apple, and cranberry are beyond tasty. But as we drift further and further away from summer, we’ve also … Continued

Citrus Hearts AHA

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Citrus Social works with the American Heart Association on a lot of events, promotions, and campaigns, and now it’s time for the big, flashy, fancy event, Heart Ball! 2017 is the first year we are helping with Heart Ball, and we couldn’t be more excited. Similar to our work for Go Red For Women, we … Continued

Organic Values Keep Citrus Grounded

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  Back when I didn’t work for myself, I worked with plenty of incredible people who taught me so much. I have learned the importance of investing in comprehensive company values as a business owner because it undoubtedly helps employees, vendors and even clients realize where a business owner’s heart and brain meet. Values represent … Continued

Don’t Get Lost in a Launch

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How to Create a Consumer Centric Website  Launching a website is no small task. From coding and design to actually filling the pages with content, it can be easy to get lost in translation. Yes, it might be a little scary, BUT it is of the utmost importance to have a kick ass website. People … Continued

Tiny Tweaks That Will Give your Blog a HUGE Boost

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  It is so important for businesses and non-profits of all types and sizes to begin blogging. Blogging strengthens your website from an SEO, content marketing, and customer service perspective. However, with so much content hitting the web every second of every day, it’s not just important to write blogs – but also to write … Continued

Super Bowl Ad Showdown – When Marketers Talk

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Yesterday, Citrus Social went downtown to convene with fellow marketers to talk about the only important thing about the Super Bowl…the commercials. The American Marketing Association Northeast Ohio Chapter held a commercial showdown at the swanky new Schofield Hotel in Downtown Cleveland. The event featured a 16-commercial bracket and three panelists to lead the discussion. … Continued

If Your Zodiac Sign was a TV Character

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  While I don’t take it too seriously, it’s super fun to learn about astrology. It’s not that I necessarily believe the stars line up perfectly with reality, but I think knowing a little bit about it makes for great conversations and getting to know others on a deeper level. It’s a fun hobby that … Continued

Citrus Social Goes Red

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Citrus Social is going red in February for Heart Month. We started working with the Cleveland chapter of American Heart Association in October, and we have LOVED every minute of it. Here are some projects we’re working on: #ClevelandGoesRed Blogger Outreach We coordinated blogger outreach centered around the Go Red For Women Health Expo and … Continued

2017 Social Media Bucket List

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Social media is here to stay, but there are many ways to keep it exciting and engaging. Social media platforms are ever-changing with new features appearing what seems like weekly, it’s exciting to try new things. With the increasing popularity of features like live streaming on social media (see #2), it’s time to embrace these … Continued

The Silliest Moments from the 2017 Golden Globes

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While they do promote some self-indulgence, narcissism and competition, there is something timeless, tasteful and glamorous about awards shows. Showbiz is as American as apple pie. Awards shows give us normal people the opportunity to watch actors and actresses step out of character, get dolled up and hang out with their equally glamorous friends. You … Continued