SEO, for those of you who don’t know, stands for Search Engine Optimization.
SEO is the organic method to improve your presence on search engines. It is Google’s goal to make searching online the most pleasant experience for users like you and me. In the past several years, optimizing SEO is something companies would pay for. Thinking about tackling SEO can be daunting for any business large or small. Obviously, being the first google result would be amazing for business and it is in the best interest of you to value the algorithm used by Google and optimize your site as best you can to make sure potential new customers find you.
You know SEO is important, but what does it look like today in the ever-changing digital realm?
Five years ago, optimizing SEO looked like going into the back end of a website, adding tags, changing words around so different keywords are present, and doing other not-so-fun stuff.
Today? It’s blogging. Like Google’s algorithm, blogging is beneficial for customer service. Here are some of the ways blogging is SEO and how it will boost your business.
Have something original to say about your business? Put it in a blog. There is a stigma about blogs that they have to be lengthy, wordy, and maybe even a task to read. If that’s how your audience feels about your content, you’re doing something wrong.
A blog can be a sentence with pictures, a list, an FAQ page can turn into multiple blogs with a few sentences about each question, a blog can be an interview, a blog could be a video – see where I’m going here?
There is nothing saying a blog has to be long form writing. Blog about topics that are relevant to your business and you will help your SEO.
See Also: Blogging Basics
Take Advantage of Formatting
Having fresh, organic content is crucial. But, how you format is almost equally as such. Chances are a lot of people will skim your blog – so make sure there is easy to grasp information. Google will feel the same way.
People, and search engines, will takeaway the big points. Literally. Make headlines bigger, titles that standout, facts and lists that are easy to read.
For example, this blog contains a lot of important information, but if you just read the headlines, bolded, and colored, you should learn a little something about blogging and SEO.
Leverage Social Media
You have awesome pieces of content on your website – make sure to show them off. Establishing and building out social media pages will drive traffic to your website. Our own algorithm at Citrus is:
link to a blog
clever copy in the post (bonus points for a pun)
a few emojis 😎
successful social media post
One of our clients gets 50% of website traffic from social media. That’s a powerful number. Without our blog and social media management, half the amount of people would visit their website.
Caveat: We know links from social media don’t mean, “SEO”, however, today it is important to remember that social media sites like Pinterest and Facebook are search engines, too. People use these resources to search and find a solution, answer, or company they are looking for. If it drives traffic to your site, it helps SEO.
What is “The Algorithm”
Kind of sounds like a horror movie title, doesn’t it? The algorithm is something Google has built, and edited, so consumers receive the best results as possible. People try to figure out what this algorithm is and how to trick it.
Do you really think it’s a good idea to go head-to-head with Google?!
Use what we know about SEO and organic searches to your advantage.Don’t spend time trying to figure out exactly what your webpage, do good work. Google will like it and so will your customers.
Still not sold on blogging? Think about this:
B2B marketers that blog get 67% more leads than those that don’t blog.
Blogging was rated the 5th most trusted source for accurate online information.
About 70% of the links users click on are organic.
Ready, Set, Blog
Something that blogging takes is time. If you’re going to blog for your business, you want to do it right. Do you research and understand how to blog effectively. There are a lot of resources out there to help you get started. Have questions? Let us know. E-mail firstname.lastname@example.org and we’ll get back to you ASAP.