Category: Content Marketing

Our Main Squeeze: Brittny Pierre: Pierre into My Life

//   

We love to highlight native Cleveland talent. But there is a whole world out there filled with talented women. While she is not a Cleveland native, blogger, Brittny Pierre has a love and appreciation for our great city. A native of New York, Brittny’s writing has been published on multiple sites like Hello Giggles and … Continued

Our Main Squeeze: Julia Kowalczyk The Beard & Broad

//   

Our second blogger highlight goes out to a woman whose blog makes our bellies rumble and mouth water. She’s got beer, food, travel, and animals. What more can you want out of life? Julia Kowalcyzk is one half of the blog duo behind The Beard & Broad. Julia and her husband Ben, the beard, document … Continued

Local Gift Guide: Girl Boss Edition

//   

Are you looking to be a gifting queen this holiday season? We’re here to help you find one of a kind gifts for the holidays! You’re sure to spoil your friends and family at these local girl boss shops elevating your gift giving skills to the next level. In this blog we have highlighted five … Continued

Autumn Awes: Things to Fall into in the CLE

//   

Cleveland is a growing industrial city, but we are also a city with all the charm you can imagine when thinking of the Midwest. From football games to maple and apple spiced treats, Cleveland has all the traditions that make the fall months ones to cherish. As Cleveland grows, there is a surge in new … Continued

Growing Your Social Media Garden

//   

Despite the fact that it just refuses to warm up outside, it IS spring, which is the perfect time to do some gardening. We don’t just mean in your yard, though. Spring is a great time to focus on your social media garden, too! Weed the Garden Start by unfollowing any spam or bot accounts … Continued

Growing Your Business Through Social Media

//   

This week, Citrus Social owner Jessa Hochman was invited to speak to a group of entrepreneurs at JumpStart Inc. for their Growing Your Business Through Social Media event. Jessa was honored to have the chance to speak at this entrepreneur incubator and share strategies and lessons learned through her experience. We wanted to share some … Continued

LIVE-n Up Your Social Media

//   

Looking for a way to give your business’ social media a refresh? Why not try using a live streaming feature, such as Facebook Live or live videos through Instagram Stories?   These newer additions to the Facebook and Instagram platforms have become popular ways of engaging followers. In fact, Facebook and Instagram will even notify … Continued

How we Painted Cleveland Red on Wear Red Day

//   

We’ve told you before about the power of marketing through bloggers and social media influencers, especially for non-profit organizations. That power was on full display recently at the Cleveland American Heart Association‘s Go Red for Women luncheon.   Citrus Social selected a powerhouse group of female bloggers to help promote the event and post from … Continued

A Fresh Take on Negative Comments

//   

It happens to all brands: negative comments or reviews in a public, online forum. We wanted to provide some graceful ways to respond that help minimize any online backlash. Research the Situation Before responding to any negative comments, first check the facts. Did a waiter really drop a tray of food all over someone? Did … Continued

Social Media Resolutions for a Fresh 2018

//   

As we get ready to ring in 2018, it’s the time to make resolutions. You might have some personal ones you’d like to make, but it’s also a great time to make some resolutions for your business’ social media pages as well.     Not sure where to start? Here are some suggestions: Create an … Continued

Utilizing Bloggers to Market Your Non-Profit

//   

As we told you, utilizing bloggers and other social media influencers is a great choice for any business, but this can be a particularly effective strategy for non-profits. Marketing through bloggers is cost-effective and brings an authenticity that can sometimes be difficult to achieve in non-profit marketing. Marketing through bloggers often involves an exchange of … Continued

The Business Boosting Power of Bloggers

//   

You’re looking to promote your new business, new product, or upcoming event. Maybe you’ve heard about blogger or influencer outreach, but aren’t sure where to or even if you should start… Using bloggers or other social media influencers help increase your brand awareness, by exposing your business to a new crop of social media users. … Continued

Don’t Get Lost in a Launch

//   

How to Create a Consumer Centric Website  Launching a website is no small task. From coding and design to actually filling the pages with content, it can be easy to get lost in translation. Yes, it might be a little scary, BUT it is of the utmost importance to have a kick ass website. People … Continued

Tiny Tweaks That Will Give your Blog a HUGE Boost

//   

  It is so important for businesses and non-profits of all types and sizes to begin blogging. Blogging strengthens your website from an SEO, content marketing, and customer service perspective. However, with so much content hitting the web every second of every day, it’s not just important to write blogs – but also to write … Continued

What is Content Marketing?

//   

Content marketing is what we do. Under the expansive digital marketing umbrella is a specialty called content marketing. But what does that mean? The Content Marketing Institute defines content marketing: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, … Continued