Category: Content Marketing

What is Content Marketing?

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Content marketing is what we do. Under the expansive digital marketing umbrella is a specialty called content marketing. But what does that mean? The Content Marketing Institute defines content marketing: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, … Continued

Blogging – The New SEO

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SEO, for those of you who don’t know, stands for Search Engine Optimization. SEO is the organic method to improve your presence on search engines. It is Google’s goal to make searching online the most pleasant experience for users like you and me. In the past several years, optimizing SEO is something companies would pay for. … Continued

Lunch + Learn: Blogging Basics by Jessa Hochman

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So…we presented about blogging, and now we’re blogging about presenting. On Thursday, November 17th,  our founder/owner Jessa Hochman presented at LaunchHouse on blogging basics. LaunchHouse is a business incubator located in Highland Heights. The host Lunch + Learns at their interactive space to help those within their community learn about varying topics. LaunchHouse asked Jessa to come … Continued

The Craziest, Most Unbelievable Grammar Rules EVER.

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Forget Trump and Hillary, the Montagues and Capulets, the Hatfields and McCoys, there’s no better debate than a grammar debate. Grammar nerds like me cringe when sentences end with prepositions, when writers dare use like as a conjunction, and have definitive answers to the always-present Oxford comma question. Grammar will always be an ongoing, internal, and external debate amongst writers, especially … Continued

How To: Begin Building a Blog for Business

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Starting a blog can seem like a daunting task, but it really doesn’t have to be. If you have a good idea, go ahead and start writing. Don’t cramp your creative style! But there is so much more to a blog than a great idea, although that is what it takes to start. Here we … Continued

Unknown Social Media Hints to Help Your Business

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Whether you are a millennial, born in the digital age, or a baby-boomer business owner, there’s always something new to learn about social media and digital marketing. Social media is an ever-changing game that has new capabilities and features released practically daily. There is no way to keep up with everything – no matter how tech … Continued

How Adding a Blog to Your Website Can Help Drive Your Business

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If your business isn’t getting as much attention as you would like it to, or if you’re just looking for ways to increase the diversity of your social media following, adding a blog to your website may be the answer. Blogging is becoming an extremely popular way of marketing, and it positions your business as a … Continued

Wake Up to Fresh Content Marketing

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Today, small businesses have to be creative if the want to be noticed by consumers. In this tech and social media driven world, small businesses need to change the way they are trying to reach their targeted market by publishing less sales pitches, and more content that can help or guide the consumer. That’s what … Continued

3 Summer Social Media Tips

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  The sun has emerged, school kids are running wild in the streets, and you can hear “The Entertainer” blaring from the ice cream trucks that patrol the streets all day long; it must be summer. During the summer months, while everyone’s out enjoying the beautiful weather, it may be hard to keep consumers concerned … Continued

Here’s How Popular Kid’s Movies are Actually Marketing to Parents

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If you’re a working mom like me, perhaps you’ve sidestepped keeping up with this year’s grown-up Oscar-worthy films and moved on to even a more grown-up hobby: watching the stuff your kids make you watch. Annddd… If you’re a marketer like me, maybe you’ve thought about why certain kids’ movies hit the mark for parents … Continued

Cats are Marketing Legends

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What cats can teach us about digital marketing There’s an ongoing saga of dog people vs. cat people, but be honest: Have you ever watched an online cat video and not enjoyed it? Regardless of where we lie with our love of these feline friends, cats are cool. Yes, super cool and the Internet agrees … Continued

What is Content Marketing? And why you should care.

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Over the years, the marketing landscape has seen some drastic changes. Consumers are now immune to billboards and banners trying to draw them in, they fast-forward through commercials, and are immediately annoyed if a company seeks them out. This leaves companies searching for an answer to a very hard question: How do I attract fresh … Continued

Citrus+ Content Marketing

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Citrus Social and Content Marketing Content marketing has proven to be a valuable approach in today’s marketing world and doesn’t show any signs of slowing. For those who have heard of the concept, it’s safe to assume it was likely from a digital marketing company. With an ever-changing online marketing world, many SEO and digital … Continued

Doing Good at Citrus

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We LOVE what we do here at Citrus, At the end of the day, we at Citrus realize how fortunate we are. We have families that support us, we have jobs and we are happy. And what good is a happy life if it doesn’t give back? At Citrus, we are dedicated to giving back to our community … Continued