Apr 0
Apr 0

Growing Your Social Media Garden

Despite the fact that it just refuses to warm up outside, it IS spring, which is the perfect time to do some gardening. We don’t just mean in your yard, though. Spring is a great time to focus on your social media garden, too! Weed the Garden Start by unfollowing any spam or bot accounts […]

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Mar 0
Mar 0

Growing Your Business Through Social Media

This week, Citrus Social owner Jessa Hochman was invited to speak to a group of entrepreneurs at JumpStart Inc. for their Growing Your Business Through Social Media event. Jessa was honored to have the chance to speak at this entrepreneur incubator and share strategies and lessons learned through her experience. We wanted to share some […]

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Feb 0
Feb 0

LIVE-n Up Your Social Media

Looking for a way to give your business’ social media a refresh? Why not try using a live streaming feature, such as Facebook Live or live videos through Instagram Stories?   These newer additions to the Facebook and Instagram platforms have become popular ways of engaging followers. In fact, Facebook and Instagram will even notify […]

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Feb 0
Feb 0

How we Painted Cleveland Red on Wear Red Day

We’ve told you before about the power of marketing through bloggers and social media influencers, especially for non-profit organizations. That power was on full display recently at the Cleveland American Heart Association‘s Go Red for Women luncheon.   Citrus Social selected a powerhouse group of female bloggers to help promote the event and post from […]

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Jan 1
Jan 1

A Fresh Take on Negative Comments

It happens to all brands: negative comments or reviews in a public, online forum. We wanted to provide some graceful ways to respond that help minimize any online backlash. Research the Situation Before responding to any negative comments, first check the facts. Did a waiter really drop a tray of food all over someone? Did […]

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Dec 0
Dec 0

Social Media Resolutions for a Fresh 2018

As we get ready to ring in 2018, it’s the time to make resolutions. You might have some personal ones you’d like to make, but it’s also a great time to make some resolutions for your business’ social media pages as well.     Not sure where to start? Here are some suggestions: Create an […]

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Mar 1
Mar 1

Tiny Tweaks That Will Give your Blog a HUGE Boost

  It is so important for businesses and non-profits of all types and sizes to begin blogging. Blogging strengthens your website from an SEO, content marketing, and customer service perspective. However, with so much content hitting the web every second of every day, it’s not just important to write blogs – but also to write […]

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Jan 1
Jan 1

2017 Social Media Bucket List

Social media is here to stay, but there are many ways to keep it exciting and engaging. Social media platforms are ever-changing with new features appearing what seems like weekly, it’s exciting to try new things. With the increasing popularity of features like live streaming on social media (see #2), it’s time to embrace these […]

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Dec 0
Dec 0

Blogging – The New SEO

SEO, for those of you who don’t know, stands for Search Engine Optimization. SEO is the organic method to improve your presence on search engines. It is Google’s goal to make searching online the most pleasant experience for users like you and me. In the past several years, optimizing SEO is something companies would pay for. […]

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Dec 0
Dec 0

What is Content Marketing?

Content marketing is what we do. Under the expansive digital marketing umbrella is a specialty called content marketing. But what does that mean? The Content Marketing Institute defines content marketing: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, […]

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