What is Content Marketing?


Content marketing is what we do. Under the expansive digital marketing umbrella is a specialty called content marketing. But what does that mean?

The Content Marketing Institute defines content marketing:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

We’ve broken down exactly the type of marketing we do, and why it matters.

Types of Content Marketing

(Well some of them at least…)

1. Blogs

Let’s take a moment to debunk what people think blogs are. Blogs do not have to be long form writing, although they can be. Blogs can be 50, 250, or 800 words. The important thing to remember is to use the amount of words you need to get the point across. People see right through fluff.

See also: Blogging Basics

2. Infographics

Infographics are digital images that combine imagery and written content to pack a lot of punch and stand-out to your audience. Think about how you read blogs: Do you read every single word written? Do you read the headings and look at pictures? Do you scroll immediately to a gif or video content? Just like students in school learn differently, each and every type of person reads and retains content differently. Creating infographics will give you an opportunity to highlight the most important pieces of your article and make sure the reader digests important stats. Bonus: They can also be used to quickly and easily share you message via social media. Kill two birds with one stone.

A picture is worth a thousand words, right? Makes you think a picture with words on it can be even more powerful…

This is an example of an infographic we made for Cleveland American Heart Association.

3. Websites/Webpages

There’s a difference between slapping content on your website, and having a webpage for content marketing. Unfortunately, it’s not as simple as words on a page. This is where the more traditional sense of SEO comes into play. Here is a good resource on understanding the basic principle of SEO.

4. Videos and Podcasts

Videos and podcasts, especially in 2016, have evolved into more than just posting videos. Live streaming has become extremely popular on social media. If you read about marketing trend predictions for 2017, everything points to the continued growth of live video on Facebook and Instagram in the upcoming year.

According to Forbes, content marketing has

‘In the moment’ value. Social media users also love to feel in the moment, and live videos give them that perspective.”

We have seen this shift with Twitter as well. Twitter now is most effective for live tweeting events as such the user feels that they are a part of something, even if they’re not there. Other than that, it has seemingly become stale for other purposes.

Ready, Set, Content Market

These few examples are just a peek into the world of content marketing. The most important thing to keep in mind is to market in a way that makes sense for your business. Don’t force anything and do what you think is right. It will work the best, trust me.

Content marketing can appear is so many different ways. Think: books, apps, speaking engagements. The possibilities are endless. 

Ready to take the plunge and commit to content marketing? Good choice. If you need help or have any questions, drop us an email at info@citrussocial.com. We’re happy to help.