A Day At McEvoy Ranch – Social + Event Marketing

The Need

ODE Natural Beauty needed was launching a new line of ritual wellness kits in collaboration with well-known, Bay-area yoga instructor, Amanda Giacomini from 10,000 Buddhas.

After meeting the ODE team at several natural beauty events, we knew that the best way to introduce these new products was to introduce them to yoga, wellness, and beauty influencers in real life. The event needed to be hosted at McEvoy Ranch, the space where the products’ key ingredients are farmed and supplied to make some of the world’s best olive oil, in addition to luxury culinary and beauty products.

We hosted a beautiful event and provided a professional make-up artist and photographer to ensure each event attendee left with insta-worthy content to share with their audiences, digitally.

The launch of the 10,000 Buddhas Ritual Wellness kits was one of the strongest in the brand’s history and their digital audience increased 300x during the month that this event took place.