Paladar/Bomba COVID-19 Digital Strategy

COVID-19 Messaging

The Need

Due to the recent outbreak of COVID-19, Paladar Latin Kitchen and Bomba Taco + Bar needed help conveying their temporary hours, services, and menu to their customers. With 8 locations and regulations varying by state, we had to be adaptable and hyperaware with our messaging. We helped with content creation and digital messaging to focus on important changes without overwhelming their audience. Our focus was to remain lighthearted, have clear messaging, and provide a platform for consumers to feel confident in the meals that they were feeding to their families. By boosting posts, hosting giveaways, and brainstorming unique ways to communicate with their audience, we were able to achieve some incredible goals!


Follow Paladar on Instagram and Facebook at Paladar ClevelandPaladar GaithersburgPaladar Annapolis, and Paladar King of Prussia.

Follow Bomba on Instagram and Facebook at Bomba BeachwoodBomba Rocky RiverBomba Fairlawn, and Bomba Malvern.


The Result

TimeFrame: March 15 – now



Instagram Impressions: Up by 254%

Instagram Profile Actions: Up by 217%

Instagram Engagements: Up by 22.1%

Facebook Post Link Clicks: Up by 2,170%



Instagram Impressions: Up by 166%

Instagram Profile Actions: Up by 447%

Facebook Post Link Clicks: Up by 160%